At the Apple Worldwide Developers Conference (WWDC), Apple announced that Apple Pay will come to the web this fall, and Shopify Inc. (NYSE:SHOP)(TSX:SH), the leading cloud-based, multichannel commerce platform designed for small and medium-sized businesses, will bring the ability for more than 275,000 merchants to easily offer Apple PayⓇ on the web to consumers. With Apple Pay, consumers will be able to quickly and securely check out via Safari on iPhone, iPad, and Mac with one touch.

“Currently, online shoppers encounter a lot of friction when trying to purchase items on a mobile device. Apple Pay can help provide consumers with seamless purchase experiences," said Jason Normore, Director of Engineering at Shopify. "Shopify's mission has always been to enable our merchants to offer their customers the best experience, and that’s why the announcement of Apple Pay coming to the web is so exciting. Now more than 275,000 small and medium-sized businesses are laying the groundwork for a better shopping experience on iPhone, iPad and Mac."

Currently, more than 60% of all checkouts started on Shopify stores come from mobile, but only 40% of these visitors complete a purchase. With Apple Pay, merchants can provide a simplified checkout via Safari with iPhone, iPad and Mac, making customers more likely to click the “buy” button.

Apple Pay is as simple as the touch of a finger with Touch ID, so there’s no need to manually fill out lengthy forms or type in shipping and billing information. Apple Pay is easy to set up and users will continue to receive all of the rewards and benefits offered by credit and debit cards.

To learn more about Apple Pay and for merchants to sign up to offer Apple Pay on the web, please visit:https://www.shopify.com/apple-pay.

Security and privacy is at the core of Apple Pay. When you use a credit or debit card with Apple Pay, the actual card numbers are not stored on the device, nor on Apple servers. Instead, a unique Device Account Number is assigned, encrypted and securely stored in the Secure Element on your device. Each transaction is authorized with a one-time unique dynamic security code.