Seqr Breaks New Ground Within iGaming

Seqr Breaks New Ground Within iGaming
27.12.2016 08:30 am

Seqr Breaks New Ground Within iGaming


 Vera&John is the first iGaming operator to offer Seqr as a payment tool to their customers. Initially customers can top up their accounts by using Seqr on their mobile. Moreover, new customers can register a gaming account at Vera&John in a very simple and fast way via the Seqr app. In the nearby future, payouts from the gaming account will also be handled by Seqr.

"Since smartphones offer unlimited possibilities, they are becoming a large part of our everyday life", says Vera&John CEO Dan Andersson. "We use media, do bank errands, play games, communicate and engage in many other activities, so it is a natural step for Vera&John to engage the mobile channel in a broader way. The decision to cooperate with Seqr was easy. Seqr makes the customer experience much simpler and more effective, and together we can offer the users interesting incentives. On top of that, there is the ability to reach existing Seqr users with our mutual offers, which are very attractive".

"The reason why Seqr decided to step into iGaming now, is a matter of timing," says Peter Fredell, CEO at Seamless. "When Seqr was launched 4 years ago, the strategy was to approach the physical everyday merchants, such as supermarkets, convenience stores, fast food chains, parking etc., in order to create a Seqr user base before approaching niche industries such as iGaming. As we have reached that goal with Seqr established in 16 countries, the timing is right to break into the iGaming industry as well".

The iGaming industry turned over 35 billion USD in 2013, and is expected to grow to 56 billion USD in 2018 (according to This industry is a potential contributor to Seqr's existing business. Since early December, the campaigns jointly carried out by Seqr and Vera&John have surpassed all expectations, therefore both parties see a continuous long-term cooperation.

Related News

Brady Harris Joins Dwolla as CEO to Scale Distribution

Dwolla, the programmable payments platform, today announces the appointment of Brady... Read more »

Poland’s National Payment Processor Partners with Cryptomathic to Deliver eIDAS-certified Remote Qualified Electronic Signature Services

Polish citizens can now sign documents digitally using mSzafir, a remote qualified e-signature service with the highest levels of security under European law, thanks to a new... Read more »

Mastercard enables Contactless limit raise across 29 countries; and champions permanent increase

Today Mastercard announced its commitment to enabling the increase in contactless payment limits across... Read more »

TransUnion Research Quantifies How Social Distancing is Changing Shopping Patterns

TransUnion (NYSE: TRU) today released new research that quantifies the spike in digital commerce since social distancing became widespread globally. The company found a 23%... Read more »

Wirecard expands presence in Mexico

Wirecard, the global innovation leader for digital financial technology, and Banca Afirme, a Mexican financial institution with a nationwide presence, are collaborating to... Read more »

Barclaycard to enable UK retailers to accept new £45 Contactless Limit

Barclaycard, which sees nearly half of the nation’s credit and debit card transactions, will be rolling out the deployment of the new £45 contactless limit across UK retailers... Read more »

Free Newsletter Sign-up
+44 (0) 208 819 32 53 +44 (0) 173 261 71 47
Download Our Mobile App
Financial It Youtube channel