Vera&John is the first iGaming operator to offer Seqr as a payment tool to their customers. Initially customers can top up their accounts by using Seqr on their mobile. Moreover, new customers can register a gaming account at Vera&John in a very simple and fast way via the Seqr app. In the nearby future, payouts from the gaming account will also be handled by Seqr.
"Since smartphones offer unlimited possibilities, they are becoming a large part of our everyday life", says Vera&John CEO Dan Andersson. "We use media, do bank errands, play games, communicate and engage in many other activities, so it is a natural step for Vera&John to engage the mobile channel in a broader way. The decision to cooperate with Seqr was easy. Seqr makes the customer experience much simpler and more effective, and together we can offer the users interesting incentives. On top of that, there is the ability to reach existing Seqr users with our mutual offers, which are very attractive".
"The reason why Seqr decided to step into iGaming now, is a matter of timing," says Peter Fredell, CEO at Seamless. "When Seqr was launched 4 years ago, the strategy was to approach the physical everyday merchants, such as supermarkets, convenience stores, fast food chains, parking etc., in order to create a Seqr user base before approaching niche industries such as iGaming. As we have reached that goal with Seqr established in 16 countries, the timing is right to break into the iGaming industry as well".
The iGaming industry turned over 35 billion USD in 2013, and is expected to grow to 56 billion USD in 2018 (according to Statista.com). This industry is a potential contributor to Seqr's existing business. Since early December, the campaigns jointly carried out by Seqr and Vera&John have surpassed all expectations, therefore both parties see a continuous long-term cooperation.