schuh enhances international Klarna partnership and adds a smoooth footprint across the UK with omnichannel experience

schuh enhances international Klarna partnership and adds a smoooth footprint across the UK with omnichannel experience
19.12.2019 11:21 am

schuh enhances international Klarna partnership and adds a smoooth footprint across the UK with omnichannel experience


Today, leading payments provider Klarna announces a major expansion of its partnership with the UK’s largest footwear retailer, schuh. With Klarna’s payment products already live on the schuh websites in the UK and Germany, the extended partnership means that Klarna’s Pay in 3 will now be available in-store. 

Klarna and schuh’s drive to deliver in-store

schuh will become one of the first major retailers to roll-out Klarna’s Pay in 3 service across its store portfolio in the UK, available at over 110 stores before Christmas. 

The integration of Klarna’s in-store payment service emphasises schuh’s focus on developing a first-class omni-channel strategy, offering easy and flexible consumer financing right at point of sale. schuh customers will receive a mobile notification to start the in-store application of Pay in 3, followed by three steps of minimal personal detail entry and a real-time decision made in just seconds. 

The move opens up the payment opportunities to consumers who choose to visit on foot rather than online, supporting schuh’s new TwentyTwenty in-store concept. 

Instant buy with Klarna and schuh

Coming early next year, schuh will become the first UK retailer to integrate Klarna’s “Instant Buy” button, allowing shoppers to purchase seamlessly at any point of the purchase funnel. The technology can be embedded directly into product pages, or through social shopping platforms like Pinterest and Instagram. schuh will debut the technology on its UK site basket page with the plan to roll out across social platforms later in 2020, making the journey from inspiration to purchase smoother than ever.

Commenting on the partnership, Luke Griffiths, Klarna’s UK General Manager said: “schuh has completely embraced what our offer can provide to their in-store presence. We’ve seen first-hand schuh’s unrelenting focus on providing the best customer experience across channels, which is why we wanted them to be the first to launch our “Instant Buy” button in the UK, giving customers even more convenience when shopping on screen. With a double-digit uplift in sales conversions using Pay later*, schuh understands the power of payments for driving growth, and we can’t wait to see what consumers think of the full range of our pay later products, currently loved by 4 million shoppers in the UK.

Sean McKee, Director of Ecommerce and Customer Experience at Schuh, added: “Since 2017, we’ve seen a 40% increase in mobile conversions and a 25% increase on desktop, through Klarna. Those impressive growth figures can’t be ignored, and we knew we wanted to introduce Klarna more widely into our business to replicate that success across Europe. Partnering with Klarna has been part of our wider strategy to deliver a superior omnichannel experience, and the fact we’re already seeing great results shows that this was the right decision for our business.” 

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