Ryft, the payment services provider powering automated, embedded and omnichannel payment flows for marketplaces and platforms, today announced its strategic partnership with EPOS Now, the global POS and business management software provider used by over 100,000 businesses worldwide. Together, the companies have launched a fully integrated POS and payments ecosystem designed specifically for franchises, enterprise retail groups, and multi-location operators.

As EPOS Now accelerates its expansion into larger franchise and enterprise segments, the company sought a payments partner capable of matching its performance, rapid deployment model, and support for complex multi-party payment flows. After unveiling its omnichannel payment platform, which unifies online and in-person transactions last October, Ryft was identified as a credible partner to create a class-leading, fully integrated payments and POS ecosystem.

Streamlining payments for complex operations

The partnership delivers a fully integrated, enterprise-grade payments and POS ecosystem designed specifically for franchises, retail groups, and multi-location operators. By unifying what were previously fragmented tools, businesses can now run both their POS and payment operations through a single, seamless platform. 

This removes significant friction for finance teams, who traditionally had to reconcile online and in-person transactions across different tools. This results in lengthy, resource-draining end-of-month processes, now replaced by a cleaner, more accurate view of every payment flowing through the organisation.

It also unlocks critical advantages for scaling operators: from rapid deployment and compliance-ready onboarding, to centralised oversight that brings operational and financial data together in one place. 

Joe Hutton-Taylor, Head of Partnerships (EMEA) at EPOS Now, commented: “Franchises, retail groups and multi-location operators rely on clear, reliable visibility across every site to make informed decisions at speed. Our platform was built to support that level of operational complexity, and Ryft’s payment technology adds a complementary layer that completes the picture. We are now able to bring POS, payments, and data together into a unified ecosystem to enhance operational oversight and deliver modern, flexible payment capabilities in a way that genuinely moves the needle for growing organisations.”

Sadra Hosseini, CEO and Co-Founder of Ryft, said: “Businesses operating both online and in-store have long been underserved by fragmented payment systems. Our partnership with EPOS Now gives multi-location operators the unified infrastructure they need to process, manage, and monetise payments at scale. Together, we’re enabling them to maximise the value of every transaction while removing the unnecessary complexity they’ve had to endure.”

A partnership built on technical alignment

EPOS Now selected Ryft after an intensive evaluation process that highlighted the company’s ability to handle the real-world complexity of franchise and multi-location operations. Ryft also offered a scalable architecture and competitive commercial offering that would help EPOS Now’s customers compete with long-established incumbents and industry giants.

Its implementation approach also set Ryft apart. The process was clearly structured, supported by straightforward documentation, an intuitive sandbox, and collaborative workshops that helped both teams move quickly. Ryft’s grasp of split-payment and multi-party flows, along with the speed and flexibility needed to keep pace with EPOS Now’s deployment model, made the partnership a natural fit.

“We needed a payment partner with leading tech who could handle complex multi-party payment flows with scalable commercials. Ryft not only ticked all the boxes for us, it proved its value throughout the process, delivering one of the smoothest and most efficient integrations we’ve experienced,” continued Hutton-Taylor.