Through this partnership, Ryft is enabling its eCommerce merchants within the UK to accept payments from Amex Cards, increasing payment flexibility. Ryft is a unified payment platform designed specifically to power marketplaces and B2B platforms. The end-to-end solution helps merchants meet their PSD2 compliance requirements, fully automates payouts, monetizes transactions for digital platforms, and increases the number of payment options across digital marketplaces.

Launched in March, Ryft’s capabilities will expand to allow more cutting-edge digital platforms to add Amex as a way to pay. As a global payments leader, Amex is an important addition to Ryft’s comprehensive suite of payment methods in its journey to scaling and growth.

Since its launch in 2022, the Ryft platform has experienced significant growth, processing millions of transactions across a variety of different digital merchant platforms. Constantly striving for optimisation and achieving the next level of innovation, the addition of Amex as a payment option allows Ryft to remain competitive in the market, giving its merchant customers the ability to welcome loyal and high-spending Amex Cardmembers.

Speaking on the partnership, CEO and co-founder of Ryft, Sadra Hosseini commented: “We are delighted to announce our new partnership with American Express, a true leader in the payments industry. This collaboration marks a significant milestone for us, opening doors to exciting possibilities and reinforcing our commitment to delivering unparalleled value to our partners.

“Moving forward, we look forward to offering merchants innovative solutions that will redefine the way people experience payments. This partnership symbolises a powerful synergy between our two businesses, and we can’t wait to embark on this journey of growth in the marketplace space together.”