Reliance Communications and Fortumo launch direct carrier billing in India. With this development, all customers of RCOM will be able to make purchases for digital content and games by charging the payments to their mobile bill or mobile prepaid account.
Reliance customers can now enjoy a host of digital entertainment content on the move on their mobile devices, across movies, music, games and live TV, starting from just Rs. 10 for 1 day of access. RCOM customers can watch Sony TV Channels through the SonyLiv app, live Zee Channels through Ditto TV app, watch video-on-demand with Hollywood & Indian movies on BoxTV, listen to music online on Gaana, browse through Indian and International digital magazines at the world’s largest newsstand Magzter and play games of Rovio, Octro, Gamebasics and many more, all by paying through their mobile postpaid bill and mobile prepaid account.
"Leading app stores and digital content merchants are very keen to launch direct carrier billing in India due to the quickly growing smartphone ecosystem. Fortumo has emerged as one of the leaders in providing carrier billing in India. We are very excited to partner with Reliance to help launch app stores and merchants rapidly. Working with Fortumo reduces time to market and resources needed to launch carrier billing for both carriers and merchants,” said Sanjay Sinha, Country Manager of Fortumo India.
India is a market very well suited for direct carrier billing. While only 4% of people in the country have access to credit cards, Fortumo’s platform allows content partners to collect payments from any mobile phone owner. This can be done regardless of whether the consumer has a prepaid SIM card or a postpaid contract with their mobile operator.