For businesses worldwide, accepting and managing global digitalized payments has risen in the wake of recent technological booms. As a result, the Middle East has hopped onboard to this trend and skyrocketed its fintech landscape in recent years. Through the establishment of numerous local payment service providers, merchants, and Emirati banks accepting a broader range of transactions, the Middle East’s payment infrastructure is on an upward trajectory.

In line with this forward moment, Paytiko – a leading payment orchestration software - has opened an office in the GCC region, specifically in Dubai's iconic Thuraya Telecommunications Tower. Known for its unique technologies; that seamlessly connect a diverse array of merchants to over 450 local and global payment providers, the company’s strategic move is designed to enhance the firm’s payment services for clients and foster commercial collaboration with payment providers in the Middle East. The decision to expand to Dubai is a testament of their commitment towards strategic growth and their ability to anticipate and meet the needs of merchants worldwide. The expansion will lead to enhanced services, increased collaboration opportunities, and a more substantial market presence in the Middle East for Paytiko.  

The company’s expansion to the GCC region is not just a geographical move but a strategic one that aligns perfectly with the enterprises’ future business strategies. By boldly entering new markets, broadening their client base, and ensuring a more resilient future, Paytiko is poised to achieve long-term success in an ever-changing financial business environment. 

“The Gulf area is a dynamic market, rapidly transitioning towards fintech and digital payments. As a global payment management solution, we are well-positioned to support regional businesses with our innovative products and extensive network of local and global payment providers. This strategic move has already yielded significant results, with over 40% of our new clients being businesses registered in the region. By expanding to Dubai, we are tapping into a growing market and positioning ourselves as a leader in the digital payment space. This should reassure our stakeholders, potential clients, and partners that Paytiko is a forward-thinking and innovative company, always staying ahead of market trends,” said Razi Salih, CEO of Paytiko.  

Aside from its expansion, Paytiko has also introduced new features like a fee calculator, smart routing, full and partial refunds, and payouts. These features are designed to enhance the payment experience for businesses, providing them with more control and flexibility.  

The fee calculator is a tool that enables each business unit to pre-set and validate the charges incurred by each payment source in Paytiko’s ecosystem. With a few clicks, merchants can select the type of fee, charged amount, and duration to create a template that contains all applicable costs from all payment providers they work with.

Paytiko's smart transaction routing directs card payment declines to fallback providers for approval while preserving the end-user experience. This feature helps their clients reduce transaction failures, which ultimately helps boost their net sales and revenue.

Through a segmented view, merchants may track, filter, and manage partial and full refunds by customer, identification number, status, currencies, payment processors, and other criteria in a fully customizable framework. 

Finally, Paytiko offers a distinct payout component within their ecosystem to address merchants' intrinsic need to process withdrawals and distinguish them from reimbursements. Merchants can withdraw funds to any end client or partner via any payment processor to whom they are connected, as well as inspect, trace, sort through, and regulate all outgoing transactions.

Overall, it is clear to see how Paytiko’s preparations for this expansion have been meticulous, reflecting their commitment to ensuring a smooth transition and continued success. By establishing an office with a stellar team and setting clear short and long-term goals, the company is geared to accept locally based new clients and collaboration opportunities.