payabl., one of Europe’s leading PayTechs, announced today its partnership with Zimpler, a leading company in instant bank payment solutions, with one of the highest bank coverages in the Nordics.

With the new direct integration to Zimpler, payabl.’s merchants can now offer customers the option to pay via instant bank transfers at checkout. Zimpler initiates A2A payments using Open Banking APIs, which removes intermediaries and results in faster and more cost-effective transactions for merchants.

Fully licensed and authorised by the Swedish Financial Supervisory Authority and the European Payment Institutions Federation, Zimpler connects companies with over 350 million customer bank accounts in 25 markets across two continents, with a strong presence in Sweden, Finland, Estonia and Denmark. It utilises Open Banking APIs to transfer funds from one bank account to another instantly, and processes €2.6bn for its partners each year.  

payabl. is an authorised Electronic Money Institution by the Financial Conduct Authority in the UK and by the Central Bank of Cyprus in the European Union. Established in 2011, with offices in London, Frankfurt, Amsterdam and Limassol, it now serves over 500 merchants across Europe and the UK.

“Instant payments are surging in popularity worldwide and are set to become the norm in the next couple of years. Payments providers like Zimpler and ourselves have contributed greatly to making instant payments available to merchants and consumers and we’re proud of our new partnership, which will expand our reach even further,” said Igor Skachkov, CPO at payabl. “We look forward to working with the team at Zimpler to help merchants across the world access better payment solutions and offer consumers more choice at checkout.”

"We are excited to offer access to efficient, secure, and fast payments to payabl.’s customer base,” says Zimpler’s CEO, Johan Strand. “Our passion lies in democratising access to best-in-class payment services for businesses with complex payment needs and high standards. Being available on payabl.’s platform allows us to reach companies more quickly where our solutions can make a significant impact.”

The rise of instant payments 

Recent data from Juniper Research shows that the instant payments market is set to grow by 161% from $22 trillion in 2024. This surge is driven by the popularity of new A2A payment methods such as iDEAL and Zimpler in Europe, UPI in India, and PIX in Brazil, in addition to the broad adoption of Open Banking. A2A and Open Banking payments facilitate direct bank account transactions, cutting out card networks to reduce merchant costs and simplify user transactions.