Nexi Group, the European PayTech, has partnered with Woo, the open e-commerce platform. The partnership will enable Woo merchants to offer customers a wider range of payment options, which can be customized to local preferences across Europe.

The new strategic partnership will see Nexi integrate its leading payment technologies with WooCommerce’s e-commerce platform, serving European mid-market merchants by leveraging a larger network of partner agencies from both companies.

The partnership includes the integration of Nexi checkout plug-ins, which are dedicated e-commerce payment acceptance solutions built for each market and/or region, into the WooCommerce Marketplace.

“The European e-commerce market is highly fragmented, due in part to the wide variation of local payment method preferences,” said Omar Haque, Head of Group e-commerce at Nexi. “Our local checkout solutions are tailored to the specific needs of each market, unlocking value for Woo merchants by reducing cart abandonment and giving them the power to expand their operations overseas.

“Partnering with Woo – the market leader in e-commerce software – helps us to serve more mid-market merchants in Europe, supporting scalable growth across the region. We are proud that integrating our gateways will strengthen the Woo payment proposition, further enhancing a strong e-commerce agency partner ecosystem.”

Web Griebel, Head of Payment Partnerships & Business Development at Woo added: “Nexi’s arrival in the WooCommerce Marketplace is a big step forward in our mission to bring the widest range of local payment options to our merchants, who value freedom of choice and integration with the latest innovations in financial services. Nexi’s products provide flexible access to payment acceptance platforms, delivering local expertise at scale across the European market.”