Newgen takes a unique approach in solving SMEs’ E-Commerce challenges. Its end-to-end ECommerce solutions enable merchants to effortlessly setup and manage their online stores to boost sales. Newgen’s cloud-based payment gateway offers the most popular payment types to merchants, making cross-border E-Commerce effortless. Newgen also helps merchants cut fraud with real-time fraud prevention solutions, which utilize its proprietary machine learning engine and fraud detection algorithms.

Newgen’s experienced management team understands how difficult it is for an SME to manage its online business, having to juggle between multiple vendors while managing their webstores. Newgen’s solutions help merchants optimize their conversion rates through synchronized managed services that provide mobile-optimized webstores, targeted digital marketing, a cutting-edge payment gateway and true A/B testing. Merchants now have a single point of contact for all of their online needs.

“Our goal is to give SMEs the same resources and tools as large organizations at a fraction of the cost”, says Sunil Jhamb, CEO of Newgen Payments. Newgen also helps merchants to enter India, the fastest growing E-Commerce market in the world, offering the widest range of payment methods and assistance with local regulatory & compliance issues. Newgen Payments is backed by Jan Manten, co-founder & former CEO of GlobalCollect.