Natixis Payments and Wynd are set to join forces to develop an innovative and disruptive solution to streamline the omni-channel point-of-sale and payment experience, thereby supporting retailers in their digital transition. As part of this strategic partnership, Natixis is taking a stake in Wynd during the company’s fund- raising exercise with a group of investors.

Natixis Payments and Wynd are combining their respective areas of expertise in payment, point-of-sale technology and logistics to develop a joint service offering enabling retailers to seamlessly manage point-of-sale operations, payment and orders, regardless of the channel consumers use to purchase their products.

“We are delighted to tie up with Wynd and work together to provide retailers with a practical omni-channel solution that will make a decisive contribution to developing their sales and securing customer loyalty over the long term. This service can be combined with online and omni-channel payment solutions already on offer from Natixis Payments, particularly from our fintech Dalenys. The solution will also be available for franchise networks via our third- party collection solutions” states Pierre-Antoine Vacheron, Natixis Payments’ CEO.

Wynd aims to bridge the software gap between physical and digital retail channels, thereby improving the customer experience and boosting operating margins in the space of just a few months. Over the past four years, the company has developed an SaaS omni-channel point-of-sale and logistics solution that addresses the retail market’s transformation requirements.

“Large banners already rely on us to integrate the omni-channel approach into their strategy and support them in the digital transformation of their points of sale, so we are very pleased to announce this partnership with Natixis Payments, as we cooperate to enhance our solutions and further support retailers in their transformation” explains Ismaël Ould, CEO and Founder of Wynd.

Alongside this business partnership, the two companies are taking their cooperation a step further as Natixis will take a stake in Wynd as part of its €72m fund-raising exercise, alongside several other investors. This fund-raising round will help attract the talent needed to support Wynd’s international growth goals, step up development of its artificial intelligence modules and make massive investment in R&D.