Today at Baselworld, Bulgari, MasterCard andWISeKey announced that MasterCard contactless payment capability will be embedded within the first-ever “intelligent mechanical luxury watch” – the Bulgari Diagono Magn@sium. This major innovation comes one year after the presentation at Baselworld 2015 of the innovative luxury watch, which Bulgari has now fully developed and industrialized for a potential market introduction before the end of the year.
Utilizing WISeKey cyber security technology, the global alliance between Bulgari and MasterCard will enable Bulgari Diagono Magn@sium “intelligent” watch owners to make payments securely at the more than four million retail locations in 74 countries globally that accept MasterCard contactless transactions.
The payment capability complements the secure access functions being embedded in the Diagono Magn@sium powered by WiseKey’s cyber security technology. The secure access functions allow watch owners to unlock the BVLGARI Vault Application, which provides a unique user experience that protects personal digital assets encrypted on consumer smartphones or tablets by storing encrypted replicas of them in a secure cloud buried in a Swiss military bunker, somewhere in the Alps. Additional secure access functions planned by Bulgari include the ability to open select automobile doors, Bulgari hotel doors and other participating partners’ products.
“The cooperation between BVLGARI, MasterCard and WISeKey on the Diagono Magn@sium intelligent watch perfectly embodies Bulgari’s vision. We believe that technology and craftsmanship can be artfully combined to deliver a valuable and unique benefit to our clients without compromising the integrity of a timeless mechanical luxury watch. With the new Bulgari Magn@sium, our clients will have the luxury to forget their wallet and pay securely with only their Bulgari watch. This is extraordinary and part of the luxury experience,” commented Jean-Christophe Babin, CEO of the BVLGARI Group.
“MasterCard has extended payments to a wide array of consumer products across the fashion, automotive and technology industries, giving consumers the freedom to shop using the device, accessory or wearable that is most convenient to them – with the highest level of security available,” said Sherri Haymond, senior vice president, Digital Payments & Labs, MasterCard. “Working with BVLGARI and WISeKey, we’re now able to bring these capabilities to a device that is capturing the attention – and imagination – of people in the luxury watch industry.”
“This cooperation between BVLGARI, MasterCard and WISeKey will open the door to additional eCommerce and marketing opportunities for the Bulgari Ecosystem. The increased security on device payments transactions will bring important benefits to Bulgari clients,” said Carlos Moreira, chief executive officer of WISeKey.
The following video unveils the Bulgari Diagono Magn@sium watch: https://www.youtube.com/watch?v=GAyKfPOYwws&feature=youtu.be
The following is a brief interview with BVLGARI CEO discussing how BVLGARI is unlocking the future: