Market Pay Group today announced the signing of an agreement to acquire Altapay, a payment service provider (PSP) headquartered in Copenhagen, Denmark.

Altapay, which serves over 400 merchants, has developed strong expertise in managing online transactions. With a portfolio of around thirty local and international payment methods, as well as alternative payment options such as BNPL, its platform is highly effective in addressing a wide range of online commerce use cases.

Additionally, Altapay also facilitates in-store payments through a range of next-generation terminals and supports omnichannel payment solutions. Its unified platform aggregates multichannel transactions, streamlining payment data consolidation to optimize merchants' performance and conversion rates.

In 2023, in Denmark alone, Altapay processed €3.1 billion in transactions through its platform. Altapay also operates in Sweden, Norway, and the UK, serving a diverse range of businesses, including retail chains, digital services, tourism, and entertainment.

"The acquisition of Altapay represents an incredible opportunity to enhance our online payment offerings. Their team has developed a cutting-edge, robust, and reliable platform that will seamlessly complement our current solutions. Integrating their teams, expertise, and commercial strength is also a major asset in strengthening our presence in the region." said Frédéric Mazurier, President of Market Pay.

This acquisition - the fourth since 2021 - is part of Market Pay's broader strategy to expand and enhance its payment solutions while accelerating the rollout of its platform across Europe. Market Pay is already operational in France, Italy, Spain, Belgium, Finland, Sweden, Norway, Lithuania, Latvia, Poland, and Denmark.

"We are excited to partner with Market Pay, who will keep investing in our growth and development. For the benefit of our customers and partners who now want an even stronger partner to solve their payment needs and make them even more competitive and seamless" added Christian Rasmussen, CEO of Altapay. "We are excited to join Market Pay and contribute to the success of a leading European actor in the payment industry. Our suite of solutions, omnichannel platform, and ecosystem of clients and partners bring new strengths to Market Pay in Northern European markets. At the same time, we will also benefit from the expertise of a tech company born in the retail sector "