High street fashion icon River Island has today announced a partnership with Klarna to offer their customers a smooother way to pay, enabled by Adyen. At River Island, shoppers can now split the total cost of their online purchase into 3 equal monthly instalments with Klarna — completely interest and fee free. 

Whether shoppers are searching for statement clothing or accessories across women’s, men’s and kidswear, they will now have more flexibility to pay through Klarna. Klarna’s proven track record of providing an outstanding customer experience for some of the biggest names in retail meant they were a shoo-in for the partnership.

Luke Griffiths, General Manager at Klarna UK, commented: Over the last two years, River Island has invested heavily in its technology and customer service. By introducing Klarna, the team demonstrates its commitment to delivering a great experience for customers. Klarna is proven to increase conversion and customer acquisition for over 4,500 UK retailers, so we’re confident that we will accelerate River Island’s growth plans with a truly customer-centric payment experience.”

Sean Hastings, Chief Customer Officer at River Island UK, added: “Introducing Klarna’s ‘Pay in 3’ gives our customers a more flexible way of buying into our latest collections.  It’s a great benefit to River Island customers and Klarna’s credentials in this space made them the right partner to make it happen.”