TV shopping channel Ideal World TV has partnered with Clearpay, a leader in “Buy Now, Pay Later” payments known as Afterpay outside the UK and Europe, to offer increased payment flexibility and choice to its customers. Joining over 9,500 merchants already partnering with Clearpay, Ideal World is the first TV shopping channel in the UK to offer Clearpay.

Ideal World TV, one of the UK’s leading multi-channel home shopping channels, will also be available to customers online via IdealWorld.TV, allowing them to select Clearpay to spend responsibly and pay for their purchases in four instalments over six weeks. The website will feature on Clearpay’s Shop Directory, exposing the brand to its three million active consumers. 

Rich Bayer, Clearpay’s UK Country Manager, said: “We’re delighted to partner with Ideal World. Nearly two-thirds of our customers are Millennials and Gen Z, and we know that these generations use our product because it is a flexible budgeting tool that helps them to purchase what they need, whether that’s online, in-store or now, via TV shopping. 

“In 2021, our customers saved up to £28 million in credit card fees by making purchases with Clearpay, and our inbuilt protections mean Ideal World TV customers can use Clearpay safe in the knowledge that they cannot build up revolving debt that comes with credit card payments.”

Hamish Morjaria, CEO of Ideal World TV, commented: "We are always looking to enhance the shopping experience for our customers, and we know that they value being able to split payments for their purchases. With its 4.8 out of 5 Trustpilot score and a clear focus on putting the customer first, Clearpay was the obvious partner for us. We’re excited about the opportunities the partnership will bring both in terms of offering value to our customers and reaching a broader customer base.”

Within the partnership, Clearpay will have advertising slots on the Ideal World channel and within its programme when it airs on ITV.   

Five facts about Clearpay: 

• Clearpay is completely free for customers who pay on time;

• If customers miss a payment their account is immediately made unavailable so that they cannot accrue more debt or fall into revolving debt;

• Clearpay does not report to credit agencies and will not impact a customer’s credit score;

• Globally, 90% of Clearpay transactions are made with a debit card; 

• Over the 12 months ended March 2022, 95% of instalments were paid on time and 98% of purchases incurred no late fees.