HUBUC, an embedded financial services powerhouse for B2B SaaS, has partnered with Transact Payments, the experts in cards and payments, to provide physical cards to its business clients across UK and European Economic Area (EEA) markets.

HUBUC empowers forward-looking Software-as-a-Service (SaaS) brands to make their offering more versatile by plugging into the right infrastructure to embed financial services, such as improved reconciliation, expense and supply chain management, and wage advancement. The agreement with Transact Payments enables HUBUC to now issue products such as debit and credit cards to its growing base of business clients.

The partnership comes at a time of intense interest from businesses across the UK and the EEA in embedded financial services and its capabilities, especially in SaaS sectors like accounting, employee benefits, payroll and tax management. Further interest is also being driven by large corporate clients within industries like insurance and supply chain management. Such sectors are able to leverage embedded financial products to create new methods of monetisation, offering more versatile services, as well as improving the customer experience.

From a single API, HUBUC covers all compliance needs and provides access to cutting-edge fintech and banking partners, which enables businesses to offer their customers innovative financial services, increasing customer loyalty and enhancing user experience. HUBUC also ensures the highest level of financial security, from product features such as dynamic CVV codes on cards to ongoing Anti-Money Laundering monitoring drawing on the latest machine learning techniques.

Ignacio Javierre, Co-Founder & COO, HUBUC, said: “Embedded financial services is a driving force behind innovation across many industries, especially B2B SaaS with a non-fintech core. Debit and credit cards provide plenty of opportunities when it comes to expense management and employee benefits. Transact Payments is a valuable partner which enables us to provide those services in Europe and the UK."

Aaron Carpenter CEO, TPML said: “We’re delighted to have partnered with HUBUC to provide a smooth cardholder payment service to its business clients. It comes at a time when more and more businesses are waking up to the significant benefits offered by embedded financial services, making HUBUC’s innovative platform much sought after.”