•     This Golden Week, Alipay users conducted eight times as many in-store transactions overseas as they did last year.

•     Asia dominated the list of top-ten destinations in terms of transaction volume.

o     Hong Kong topped the list, followed by Thailand, Taiwan, Japan, the Republic of Korea, Macau, Malaysia, Singapore, Australia and New Zealand.

•     Asia also saw much of the fastest growth in Alipay use from last year. 

o     In Singapore, transaction volumes increased by a factor of 30.

o     In Japan transaction volumes were 16 times last year’s figure, while in Hong Kong andTaiwan volumes were 13 times the 2016 figure.Thailand saw six times the transaction volume of last year.

•     Alipay use also grew substantially in other parts of the world.

o     In Australia, transaction volumes increased 20 times, while New Zealand saw a six-fold increase.

o     Europe, meanwhile, saw volume reach six times last year’s figure. Germany, the UKand France accounted for 40%, 23% and 22% of European transaction volumes, respectively.Italy, where Alipay launched just this April, accounted for a further 5%. 

•     Per capita spend increased by 50% to 1,301 yuan.

•     Unsurprisingly, per-capita spending was much higher than average in destinations outside Asia, particularly in Europe, where users spent an average of 3,150 yuan through Alipay. 

o     Switzerland posted the highest per-capita spend (36,298 yuan (US$5,506)) of any country or region, well over ten times the average for Europe as a whole.

o     The U.S. and Canada (1,648 yuan) and Australia and New Zealand (1,415 yuan) were also above the global average (1,301 yuan).

•     Those born in the 1980s and 1990s accounted for 84% of all users.

•     Users consumed over 1.2 million e-coupons in Alipay. 200,000 of these were consumed in Hong Kong alone.