Integral, a leading FX technology provider, announced today that GoDoFX, a next-generation retail brokerage in the UAE, has selected Integral MarginFX to support the growth of its FX and CFD business.

GoDoFX was founded earlier this year by industry veterans in the UAE forex market. The group takes a client-first approach and aims to establish long-term and sustainable trading relationships with its retail customers. 

GoDoFX selected Integral for its institutional-grade technology, which afforded a high degree of customization in the trading workflow, seamless connection to the market through a hosted MT4 solution, and sophisticated pricing engine and risk management services. 

As standard with Integral technology, MarginFX operates in a highly flexible and interoperable cloud-based environment, which allowed GoDoFX to design workflow and deploy services at an exceptionally fast rate.

Ebieraja Alex COO of GoDoFX said: “We chose Integral for their institutional technology that goes beyond the standard services employed in the brokerage sector. GoDoFX strongly believes in providing retail customers with an exceptional level of service and the Integral platform allows us to deliver a tailored and personalized offering to every one of our customers.”

Mohamed Ahmed, CEO of GoDoFX said: "Integral’s technology means our business is underpinned by sophisticated – yet flexible – infrastructure that allows us to provide the tightest competitive spreads while optimally managing risk at a granular level. We have been extremely satisfied with the level of service delivered.”

“We’ve listened carefully to the brokerage community and have thoughtfully developed the full range of technology and trading services needed to grow their business and reduce trading costs,” said Harpal Sandhu, CEO of Integral. “We are delighted to be working with GoDoFX and deliver fully customizable trading solutions to meet their evolving requirements.”