Paysend, a global FinTech based in UK, has started an educational program to help customers improve their knowledge about money in the digital world through a series of articles, blogs and videos based on a behaviour change model that has been created with a group of experts in FinTech strategy.
The programme starts with the launch of a video campaign and a white paper which has been re-leased worldwide through press and social media outlets.
Money can be considered the ‘blood’ of the economic system as it connects people with the economy of work, allowing each to care for the needs of their families and communities.
But the coronavirus lockdown has forced many people to change their spending habits, and in particular has introduced them to the phenomenon that is digital money. As we near the exit of the crisis it is important that consumers have a good understanding of ‘new money’. Consistent with Paysend’s global profile they are taking an education lead.
Alberto Macciani, CMO at Paysend commented: “The programme focuses on the acceleration of the new digital payments, moving from traditional cash to digital services. Money is transforming into something virtual, where technology allows to pay, hold and send money without any physical support. Your smartphone is your wallet and gives you instant access to your money 24/7, and with the highest levels of security and safety. And, of course, the Covid-19 crisis is making all this even more urgent as millions of people are distancing from their homes and families.”
Massimo Bustreo, Professor of Behavioural Economics in Milan will be working with Paysend on the creation of this educational programme. “The relevance of money in the lives of people of every walk of life, but still anchored to old models and ancestral fears that could benefit from a wider un-derstanding. Many people might use a smartphone everyday but still feel worried about having a bank or using money transfers online”.
Alberto Macciani added: “Too often the message used to introduce people to digital money is not working because it creates a stigma on the existing behaviour, which naturally consumers reject. Nobody likes to hear they are doing something wrong. We need to unlock this barrier through a mix of communication and innovation that consumers can trust and action.”