Switzerland-based digital payment software company SecurionPay has announced the release of their latest technology, “Cross-Sales”: a way for online businesses to significantly boost their sales by engaging with customers immediately after the checkout process and offering products or services directly related to the shopper’s initial purchase.

If a business happens to sell laptops, for example, they might offer anti-virus protection, or a smartphone vendor might encourage accessory add-ons like protective cases or headphones.

The company’s signature software enables businesses to quickly and easily implement card payment services on their websites and mobile apps. Now, SecurionPay is setting their sights on becoming Europe’s answer to Stripe -- the San Francisco-headquartered software platform currently processing billions of dollars per year for thousands of businesses, including Kickstarter and Salesforce.

SecurionPay is following in Stripe’s footsteps, setting out to revolutionize the European online payments market by helping merchants registered across the region boost conversions, improve their site’s user experience, decrease shopping cart abandonments, and create all around win-win relationships between businesses and consumers.

“If you’re operating in the online retail space in the twenty-first century, it really is a no-brainer that if you’re not delivering an exceptional user experience or navigable interface, you can bet your customers will go elsewhere, and your bottom line will suffer as a result,” said SecurionPay Co-Founder & CEO Lucas Jankowiak. “We designed SecurionPay as way for eCommerce and other online business players to easily provide that value while giving their team end-to-end control over the entire shopping process.”  

From startups to well-established enterprises, SecurionPay gives businesses the ability to process card transactions worldwide. Their checkout software accepts payments in 160 different currencies, and can automatically recognize and translate 23 different languages. By centralizing the entire transaction process right on the client’s page, SecurionPay eliminates the need to redirect visitors to third party websites to complete transactions -- a common nuisance that often leads to shoppers leaving their items at the checkout counter and walking away empty-handed.

An intuitive, user-friendly drag-and-drop process makes it easy for programming novices to integrate the SecurionPay API into their payment processing platforms. More seasoned developers can customize the payment gateway and add extra features with just a few simple lines of code.

The recent addition of the company’s new Cross-Sales feature presents the team with an opportunity to gain a stronger foothold in the European market by providing further value to online merchants. And it appears to be working well so far.

The company reports clients enjoying average conversion increases of around 20%. And with the ability to create offers that other SecurionPay merchant partners can push on their website, the Cross-Sales feature represents a mutually-beneficial asset for companies who offer only a limited number of products or services.

When asked about the timeliness of bringing SecurionPay to the European market, Jankowiak said, “While it will be a gradual process, it’s undeniable that digital payments will eventually replace the traditional methods we’re all accustomed to. We want to make sure you’re not only doing it right, but doing it really well. Because when you are, not only will your customers appreciate and thank you for it, but your business will flourish.”

The SecurionPay team is inviting those interested in learning more about how they can improve their website’s user experience and increase their conversion rate to visit their website.