Adyen, the global financial technology platform of choice for leading businesses, today announces its partnership with fashion retailer END. Clothing. 

Adyen’s technology is aligning both online and offline payments by integrating a unified commerce offering to END. Clothing, providing the retailer with a wealth of insights into its customers. END. Clothing benefits from a holistic view of its customers, allowing it to identify repeat, loyal customers and offer them a tailored user experience. 

There is strong demand for customer personalisation. Adyen’s latest Retail Report found that 57% of UK consumers believe retailers should improve the way they reward their shopping habits. However, only one fifth (20%) of retailers felt they knew their customer base well enough to do so. Adyen’s data insights allows retailers like END. Clothing to better understand its customer preferences.

To fuel END. Clothing’s global expansion plans the company sought a partner that could offer a reliable and seamless service regardless of the customer’s location. Adyen was chosen because it can effortlessly process multiple types of payment methods locally.

“As a dynamic brand looking to expand internationally we needed a payment provider that aligned with our objectives. Adyen’s single platform immediately stood out because it was not only cost-effective but simplified our payments operations,” said Mel Unsworth, Chief Technology Officer, END. Clothing. “​​Based on a previous positive experience with Adyen, we thoroughly evaluated several payment providers for our transition at END. Clothing. Adyen stood out as a strong contender. Confident in their service quality, we chose Adyen, and once again, they have met our expectations.”

“Experience is everything to a shopper, and a key cornerstone of this service is customer personalisation. Our financial technology gives END. Clothing rich payments data that helps to anticipate an individual customer’s needs and build loyalty” said Nicole Olbe, Managing Director, Adyen UK. “Our unified commerce solution will support END. Clothing’s global expansion plans, making beautiful clothing and experiences available across one single platform.”