Emergent Payments to Launch Jumpstart India Payment Solution

  • Payments
  • 17.12.2015 07:30 am

Emergent Payments, a global payments company specializing in providing a total solution for emerging markets around the world, today announced the launch of its office in India and Jumpstart India -- a complete local solution to help global businesses capitalize on a $19 billion eCommerce opportunity.

With a population of more than 1.2 billion, 250 million Internet users and a $19 billion government investment in Internet infrastructure, India represents a huge growth opportunity for merchants around the world. Fueled by an increase in online shoppers, which is predicted to rise from 25 million to 40 million in the next two years, India's eCommerce industry is approaching $19 billion in revenues.

Currently, credit cards account for only 25% of online transactions and only about 35% of India's population has access to bank accounts. This leaves a massive opportunity for merchants looking to operate in India. The Indian payment landscape remains largely a cash-based society. Emergent Payments offers residents the top three digital-consumer preferred payment methods -- local credit and debit cards, Netbanking, and eWallet.

"India is a high growth and underserved market, and there's clear demand -- from our current customers and from the market -- for a local solution," said Mitch Davis, CEO of Emergent Payments. "That's why we have set up a local operation to manage all aspects of eCommerce payments in India. We understand the complexities of alternate payment methods for merchants around settlement expectation, refund flows and higher drop offs due to redirect, as well as the compliance landscape originating from card brands, the Reserve Bank of India and local regulations. Further, we have comprehensive risk management and fraud prevention tools."

This December, Emergent Payments established a new subsidiary in Bangalore, India to manage local payments, compliance and operations. This follows Emergent Payments recent launch in Brazil.

About Emergent Payments Emergent Payments is a value added payments provider whose flagship product Pay+ delivers over 200 payment methods in a single, scalable platform. The company specializes in high growth complex markets like LATAM, China, South East Asia and MENA. Emergent Payments adds value by managing all aspects of payments including tax, fraud, chargebacks and FX for a premiere clientele of digital merchants including, Samsung, DayBreak Games Company and Wargaming.Net, among others.

For more information, please visit www.emergentpayments.net and @EmergentPayment on Twitter.

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