Dynamic Planner’s Head of Psychology & Behavioural Insights Louis Williams, has been named as one of the eight Knowledge Transfer Partnership (KTP) Award’s Future Leader for 2021 Winners. 

Louis has worked with Dynamic Planner for two years, spearheading a cutting-edge behavioural science and investment initiative with Henley Business School, an alliance formed via the Government-backed KTP programme. The awards celebrate the best of KTP’s three-way partnerships between business, academic/research teams and qualified graduates, designed to drive innovation for UK businesses and organisations. 

Louis Williams, Head of Psychology & Behavioural Insights at Dynamic Planner said: “I am delighted to be named as one of the Future Leaders recognised at this year’s awards. The study of investor behaviour is fascinating and the potential it offers to improve financial outcomes for investors is limitless.  We have used our behavioural studies to further enhance how we help advisers assess client investment risk and more recently to help people invest sustainably. I look forward to continuing to apply my academic and professional background as a psychologist to inform what we offer as Dynamic Planner.” 

Gerry O’Hagan, Knowledge Transfer Adviser, KTN said: “The project between Dynamic Planner and Henley Business School is a great example of the dynamic collaboration that lies at the heart of the KTP programme. Louis is a highly talented Future Leader, and the new insights that he was able to generate have enabled the company to introduce new products for their key customers, Independent Financial Advisers (IFA’s) and Fund Managers.”