DinarPAY Selects Infobip’s SMS and WhatsApp Services to Connect With Thousands of Customers Worldwide
- 29.10.2020 12:30 pm
Financial services mobile platform DinarPAY has announced its partnership with global cloud communications provider Infobip, using its WhatsApp Business API and SMS offerings to deliver payments updates to thousands of customers across the globe.
Following an upsurge in government initiatives to drive the cashless economy and the COVID-19 pandemic continuing to push a rise in non-cash transactions, the mobile wallet market is expected to reach $7.58billion by 2027. DinarPAY enables consumers to pay with, transfer and top up funds in Dinar Currency via a dedicated mobile wallet. As market demand for its service continues to increase, relying solely on SMS updates to communicate with customers meant it was unable to reach certain handsets in certain countries.
DinarPAY chose Infobip as a technology partner to continue its SMS communications, but also employ WhatsApp as a channel given its broader reach. Through Infobip’s WhatsApp Business API and SMS, every customer across DinarPAY’s operations in Libya and Tunisia will receive instant notifications about account updates and transactions, as well as security reminders and two-factor authentication. Customers can also register for a DinarPAY account via WhatsApp, which offers a simpler alternative to SMS. The service is planned to launch in all Dinar Currency Dominated Markets in the next year.
Moad ALHASHMI, Sales & Marketing Director at DinarPAY, comments “The mobile wallet space is booming, so we have to meet this demand by ensuring we can connect with existing and new customers quickly and reliably, no matter where they are in the world. Our customers are already engaging with apps to use our wallet, so enabling communications via WhatsApp was a natural step. Pairing this with SMS, we now have full coverage when sending requests and notifications, which we’re delighted about.”
Another notable benefit of WhatsApp is the all-important verified tick to reassure customers. It also links through to DinarPAY’s website and contact page, enabling quick transition from app to website.
Noel Lavery, Sales Director at Infobip, said: “The number of people choosing mobile wallets to manage their payments has grown exponentially this year – and that’s only set to continue as the pandemic drives further necessity for contactless payments. We’re thrilled to be working with DinarPAY to ensure that, as its customer base grows, it can communicate with every single person over their preferred channel. You can’t place enough importance on simply being where your customers are, and that’s exactly what this partnership is about.”