The partnership will see Dash available for purchase in thousands of stores through coupons and in selected Carrefour and Media Markt outlets through the purchase of gift cards.

Commenting on the partnership, Fernando Gutierrez, Head of Legal at Dash said, “As the subject of cryptocurrencies finds its way into conversations around the globe, the primary barrier to widespread adoption of digital assets remains the same. While there is incredible eagerness to enter this arena, the convoluted path to entry remains a significant roadblock for most interested parties.”

“Creating a platform that is open and accessible to all has been a core value since our inception. Partnering with Bitnovo gives us the chance to make accessing our unmatched currency as easy as buying a loaf of bread in your local market,” added Gutierrez. 

Located in Spain, with immediate plans to expand to Portugal, Italy, and the UK, Bitnovo has been providing consumer payments solutions since 2015. Bitnovo is a leading international Bitcoin platform that offers a range of services to the cryptocurrency community. With a presence in over 130 countries, the platform allows users to buy and sell cryptocurrencies using vouchers, gift cards, ATMs, and prepaid cards. Bitnovo has previously partnered with Carrefour, a multinational retailer operating in more than 30 countries worldwide and Media Markt, Europe's largest retailer for consumer electronics, with over 700 stores in 14 countries.

“At Bitnovo we strongly believe in the power of innovation and the possibilities new technologies have to transform the world we live in. Partnering with Dash brings us one step closer to bringing cryptocurrencies to the masses, and having such a reputable name behind our brand further adds to our promise to push boundaries and drive the crypto-community forward,” added Luis Vaello, COO of Bitnovo.

Gutierrez concluded: “This exciting partnership not only showcases our eagerness to bring Dash to consumers throughout Spain, but our pledge to eliminate the barriers to entering the crypto community. Bitnovo have very impressive, immediate plans to expand throughout Europe, and we plan to follow them throughout their ambitious journey.”