Conferma, formerly known as Conferma Pay, a pioneer in virtual card technology, has announced a major rebranding initiative with a mission to make it simple for any company, anywhere in the world, to connect and do business.

Driven by the vision to streamline payment processes globally, Conferma aims to empower businesses across diverse ecosystems to seamlessly connect and pay. Recognizing the challenges posed by outdated payment systems, Conferma commits to delivering innovative solutions that enable faster, simpler payments, unlocking untapped opportunities for businesses worldwide.

Jason Lalor, CEO of Conferma, emphasized the company’s dedication to driving digital transformation in payments: “Our goal is to apply technology to break down barriers and advance connectivity in the global business landscape. With our extensive ecosystem and unparalleled footprint in the travel marketplace in particular, Conferma is uniquely positioned to serve as a central network facilitating seamless transactions between businesses and their banking partner of choice. 

“Having been in position at Conferma for the last 12 months, it’s clear that we have incredibly talented people and industry-leading products. Conferma has been the leader in driving virtual payments growth for almost two decades. Our focus is to continue to strengthen and serve that travel ecosystem while also utilizing our underlying technology to connect new ecosystems in areas such as Account Payables and procurement. Additionally, we will continue to invest and lead in invoice reconciliation with our Snap + product, here in 2024 and beyond.”

In line with its commitment to enhancing customer experience, Conferma has introduced an enhanced customer service function, providing round-the-clock dedicated support 24/7, 365 days a year. This initiative underscores Conferma's commitment to ensuring the smooth and simple use of its virtual card technology by businesses worldwide.

Conferma's reshaped commercial team, led by Chief Commercial Officer Sonya Geelon, is poised for further growth and expansion in key regions. With the appointment of Ben Alderman as Regional Director of North America and Head of Travel, and the promotion of Adam Williams to Head of Commercial in Asia Pacific, Conferma is well-equipped to innovate and drive its offerings to new heights.

Discussing the bolstered team, Jason commented: “These senior appointments put us on a really strong footing to innovate and expand our offering, and I’m delighted that they are part of our growing expert team.”

The rebrand comes after leading travel software and technology company Sabre’s acquisition of Conferma in August 2022, which was followed by Mastercard making a minority investment in Conferma in November 2022.