Virtual payments pioneer Conferma has partnered with Strawberry Hotels, one of the leading Nordic hospitality brands, to bring secure, seamless, and fully automated corporate travel payments to thousands of corporations. 

This latest partnership benefits from Conferma’s integration with Mews, Strawberry’s property management system (PMS). By enabling frictionless virtual card acceptance, the integration ensures travellers enjoy seamless stays, hotels operate more efficiently, and corporates gain enhanced visibility and reconciliation.

Through Conferma Connect Direct, key virtual card and payment instructions are delivered directly into Strawberry’s PMS via API, giving hotel staff the authority and information they need to process payments securely at check-in. The integration removes reliance on emailed forms or manual entry, reducing errors and streamlining operations without ever exposing full card details.

“Strawberry Hotels can now offer guests a truly seamless experience — no paperwork, no delays, just smart, secure payments that happen automatically within their existing workflows,” said Stuart Davenport, Chief Product Officer at Conferma. “This partnership reflects our shared commitment to innovation and making corporate travel smarter, simpler, and more efficient.”

Meeting the moment: Why virtual cards matter now

Corporate travel is back, but expectations have changed. Travellers want convenience, security, and speed — especially when it comes to payments. At the same time, hotels are under increasing pressure to drive efficiency, and corporates are demanding better spend visibility and control. The Conferma-Strawberry partnership directly addresses each of these challenges.

“Corporate travellers have enough on their minds. They want their hotel stays to be seamless — and payments are a big part of that,” said Jonathan Svedberg, Partnerships Manager at Conferma. “Together with Strawberry Hotels, we’re enabling frictionless, automated payments that improve guest experience, back-office efficiency, and corporate compliance.”

• For hotels: API-based automation ensures hotel teams have the right payment data, instantly — no rekeying, no follow-up calls, no confusion. 

• For travellers: No more upfront spend, awkward payment issues, or receipts to submit. Uncertainty around payments is eliminated for a stress-free stay from start to finish.

• For corporates: Complete visibility of spend for improved reconciliation, and VAT reclaim – all while enforcing policy and reducing risk.

Rising adoption across the hotel industry

Demand for virtual payments in rising rapidly. With 88% of businesses currently using or considering virtual cards, there is increasing pressure on hotels to ensure they’re equipped to deliver a consistent virtual card payment experience at scale.

Connect Direct gives Strawberry Hotels easier access to Conferma’s technology, helping them meet growing demand from corporate clients while optimising internal operations.

Conferma Connect Direct: Automating payment data

Conferma Connect Direct delivers virtual card and booking details straight into a hotel’s PMS or CRS via secure API — no emails, no manual entry. This means faster check-ins, fewer errors, and stronger security, as sensitive data never travels through insecure channels. Hotels gain real-time visibility for reconciliation and compliance, while guests enjoy a frictionless experience from booking to arrival.