Collctiv will leverage Ryft's expertise to facilitate the creation of their money pots for users, simplifying the money collection process for organisers of group gifts and activities. The new arrangement provides a multitude of additional benefits for Collctiv, such as reduced fees and increased payment flexibility. Additionally, the company expects the introduction of customisable payment links to significantly enhance user engagement by making the payment process more personalised. 

Moreover, the collaboration looks set to greatly streamline Collctiv’s merchant onboarding processes, bringing about greater transparency and efficiency in operations.  

The new alliance further signals Manchester’s growing influence in the fintech sector. In recent years, the city has become the largest fintech hub outside of London. In working together, Collctiv and Ryft have underlined their strong commitment to global growth and expansion. This exciting partnership will help to extend the reach of both companies within Europe and beyond, enabling them to enter new markets.  

Speaking on the groundbreaking collaboration, Pete Casson, CTO & Co-Founder of Collctiv, commented: “We are thrilled to collaborate with Ryft as their technology enhances our ability to offer improved payment options through the Collctiv app. This partnership not only streamlines the money collection process, but also lays the foundation for potential future expansions. Our shared commitment to exceptional customer support aligns seamlessly, making collaboration with a fellow northern British company like Ryft a testament to the robustness of the North and its pivotal role in shaping the future of British commerce.” 

Speaking on the partnership, Sadra Hosseini, CEO of Ryft commented: “This is an exciting moment for Manchester’s fintech scene with two of its most innovative companies joining forces for a highly relevant strategic partnership. We’ve been big fans of what Collctiv have done over the years and believe the integration of our complementary services can help the company take its offering to a new level.” 

The new partnership officially went live on the 1st November 2023. Since launch, the joint venture has already demonstrated a 7% increase in Apple Pay transactions, a testament to the enhanced freedom and flexibility that users have during the payment process. Moving forward, Collctiv and Ryft plan to continue collaborating with one another as they both seek to accelerate their growth ambitions, both domestically and internationally.