Branchspace, a leading provider of innovative data-driven dynamic retailing solutions and services for the airline industry, and CellPoint Digital, a pioneer in the development of Payment Orchestration Platforms, have announced a strategic partnership to enhance the digital customer experience for airlines. With this collaboration, airlines can leverage the full suite of Branchspace and CellPoint Digital solutions to optimise their digital strategies, improve customer engagement and increase conversion rates.

This unique partnership brings together the expertise of two industry leaders to deliver impactful digital solutions to support the growing demands from 90% of airlines that want streamlined technology to drive end-to-end customer focus and business growth. Customers will get access to an airline-specific payments eco-system with numerous new payment providers, which will lead to cost reductions in payment processing and access to a global suite of alternative payment methods. The combined solution will also increase commercial agility and grant airlines full control over a new customisable website and mobile app to help improve customer engagement, personalisation, and conversion optimisation.

Commenting on the announcement, Kristian Gjerding, CEO at CellPoint Digital said "This partnership with Branchspace connecting to its e-commerce platform will provide opportunities to optimise and personalise the whole digital customer experience including payments as a critical element of the journey. We’re delighted to launch the partnership with the implementation project for a prominent customer (soon to be disclosed) and are looking forward to welcoming many more airlines to benefit from this partnership.”

Ursula Silling, CEO at Branchspace added "We are excited to collaborate with CellPoint Digital and offer a comprehensive suite of solutions to airlines worldwide, enabling airlines to make customer experiences seamless across the journey. This turns airlines into true retailers and ensures that they will stay ahead in the highly dynamic market environment."