Bitcoin recently reached USD 50,000. Here are the views of Avinash Shekhar, Co-CEO, ZebPay on the development:

“The current market surge was expected by firm believers of this technology asset class after the temporary sell-off which was a short-lived FUD in the market. BTC has absorbed pretty much all the negative news over the last quarter and yet, hasn’t dampened the impact on the institutional influx of money into this technology giving out a clear message on the strong fundamental value the asset poses.

Bitcoin is fundamentally a very strong asset with a reliable foreseen future. The recent sell-off was a temporary uncertainty faced on accounts of the negative news in the market pertaining to some respective country’s stance on the mining aspect of the asset. Bitcoin has just picked the growth path to its base of strong fundamentals again where all types of investors from retail to institutions have shown immense interest and vision.

We recommend Rupee-Cost-Average (RCA) into crypto assets as a long-term investment strategy. Using RCA, investors can get an average entry price for the asset and get better returns in the long run. SIPs is one way to do this and we have launched a new product, ZEBB to promote this long-term investment strategy. Anyone can start a SIP in Bitcoin or Ether on ZEBB starting with just Rs. 100.”