The world of tennis and digital technology converge as Alipay+ steps onto the global stage as a key partner of the prestigious Laver Cup. This new long-term strategic partnership positions Alipay+ as a Global Sponsor, placing it alongside long-standing tournament partners such as Rolex, Mercedes-Benz, and UBS.

For the Laver Cup, it secures a powerful digital partner with a massive global footprint, which will help them grow presence and increase fan engagement opportunities in a key growth market.

According to a press release, the partnership is not just about branding; it's a strategic move to leverage Alipay+'s extensive digital ecosystem to drive fan growth and engagement. 

Latest With a network of 36 digital payment partners, a consumer base of 1.7 billion, and a merchant network spanning over 100 million businesses, Alipay+ is uniquely positioned to help the Laver Cup connect with new generations of fans.

Laver Cup CEO Steve Zacks highlighted this synergy, stating, "This collaboration brings together two global entities committed to creating exceptional experiences and connecting fans worldwide through the synergy of sport and technology."

Peng Yang, Ant International CEO said: "As a financial technology provider committed to driving inclusive growth for businesses of all sizes with our innovative solutions, Ant International is deeply inspired by what the Laver Cup stands for: unrelenting pursuit of excellence among a community of the best and the bravest.”

“We look forward to supporting the Laver Cup with creative branding, marketing and fan engagement activities throughout our ecosystem of customers and partners across 200 markets, to further spread its vision and inspiration. We are joining hands to build a lasting legacy that will connect new generations of fans in every corner of the globe.”

The partnership, which will extend through 2029, is set to kick off at Laver Cup San Francisco 2025 at the Chase Center from September 19-21.