The creator economy is rapidly evolving, projected to reach a $525 billion valuation by 2030. Creators are adopting more sophisticated business models – diversifying revenue streams across platforms and expanding their global reach. To stay ahead, creator platforms must offer their users seamless and intuitive tools for managing increasingly complex financial operations across borders.

To support this growing complexity, Airwallex has enhanced its capabilities to better serve creators and the platforms that support them. Platforms can embed Airwallex APIs to offer seamless, multi-currency tools, including payment acceptance, global payouts, branded creator cards and an advanced tax solution to embed data collection and filing for tax reporting. This comprehensive suite of customizable financial tools gives creator platforms an edge in simplifying global payments, streamlining UX, and helping creators to scale and monetize their business.

"Airwallex is building financial tools to connect entrepreneurs, business builders, makers and creators with borderless opportunities,” said Philipp Reichardt, VP of Enterprise, North America at Airwallex. “With this launch, we’re making it easy for platforms to embed financial tools that remove complexity – ultimately empowering creators to focus on what they do best, without getting bogged down in paperwork."

PartnerStack, a partner ecosystem platform connecting B2B SaaS companies with affiliate, referral, and reseller partnerships, is tapping Airwallex for global payouts and tax reporting.

"We designed PartnerStack from the ground up as the complete partnerships platform, connecting brands and affiliates across the B2B SaaS ecosystem. A key aspect of our offering is helping creators and publishers to simplify their payouts and seamlessly manage and grow their partnerships, all on one platform,” said Geoff Seeman, Senior Product Manager at PartnerStack. “With Airwallex, we can centralize tax reporting and global payouts – creating a smoother experience for our users, and allowing us to focus on supporting the growth of our network."