Do you own an e-commerce site and wonder how to enhance the client experience while making massive sales? Well, look no further than introducing payment in instalments. By allowing your clients to pay in instalments, you not only win their hearts but also get to make sales. This is because the terms of engagement are much more manageable, and they can buy more items. But is it a great idea to set up instalment payments for your e-commerce site? Read on to find out!

1. Better Conversion Rates

Having payment in instalments for your e-commerce site boosts conversion rates. With a ‘Buy Now Pay Later’ prompt, your clients can be sure to get whatever item they require without the hassle of upfront payments.

For instance, if a client was window-shopping for a television or a washing machine and you happen to have it, they are more likely to accept the offer for instalment payments other than buy it at full price. You get to convert a site visitor into a client within a few clicks. This is because it reduces the upfront payment and is thus very affordable for the client. They will not be hesitant to make the purchase.

2. Bigger Customer Base

Instalment payments ensure that your e-commerce site can cater to all clients; those with the cash up front and those without. This expands your customer base. For example, if your shop deals with electronic items and a client buys one device in instalments, they will likely purchase more items on the same plan. The plan ensures you make massive sales, and no one gets locked out from purchasing quality items from your e-commerce shop.

3. Reduced Instances of Cart Abandonment

Have you noticed your clients pick items, put them in the cart, and leave? Well, it is time to incorporate payments in instalments. With instalment payments, clients can easily shop on your website, have items in the cart, and begin paying slowly until they reach the required amount. After this, your e-commerce site ships them to the client’s desired location. It is that simple.

Conclusion

And there you have it! The above are the top 3 reasons you should incorporate the payment method into your e-commerce site. The best thing is that most online payment providers have crafted the terms and have the infrastructure to get you started ASAP.