Expandi Group, the largest EMEA B2B MarTech and AdTech provider, today announced the purchase of B2B account-based marketing (ABM) platform Jabmo and of all its marketing assets, including the well-known brand. 

With offices in Europe and US, Jabmo has powered ABM B2B marketing strategies for more than 50 of the world’s largest manufacturing, life sciences, and healthcare organisations. A leading provider of ABM platforms, in December last year Jabmo was inserted as one of the top nine providers in the Gartner® 2022 Magic Quadrant™ for ABM platforms.

In February 2023, the business went into administration and Expandi, in July 2023, acquired all assets of the company including the platform. The Jambo brand is now owned by Expandi Group and the platform functionalities have been integrated within the Expandi MarTech platform.

Expandi is re-launching a stronger than ever Jambo ABM platform leveraging most of the features of the former tool (including integration with the major social media platforms, CRM and Marketing Automation systems) now combined with all of the innovative Expandi applications. These include the Cyance platform for third and first party intent-data analytics and the Account Based Advertising platform based on unique IP addresses database from AccountInsight.

Customers and partner agencies will have greater visibility and insights across B2B markets. They will also be able to improve the results of ABM strategies and overall return-on-investment (ROI) by delivering targeted campaigns to companies most likely to buy.

From Q4 2023, by tapping into Jabmo’s well established network in the US and harnessing Expandi’s enriched data across markets, the Group will start serving all key markets in Asia Pacific (APAC) and North America.

Raffaele Apostoliti, CEO at Expandi, said: “Expandi is now the only company with comprehensive B2B AdTech and MarTech solutions built by Europeans with Europe in mind. Our investment in Jabmo shows our continued commitment to providing unique technology platforms which fit with European markets and challenges, from privacy regulations to multiple languages and local marketing practices.”