Tarabut Gateway, MENA’s leading open banking platform, unveils its brand refresh, ushering in a new era as “Tarabut.” The brand refresh reinforces the company’s unique positioning in redefining open banking and connecting the entire financial ecosystem to create an accessible, personalised, and interconnected financial landscape.

The name Tarabut – from the Arabic word for "interconnection" – embodies the company's commitment to fostering connectivity and innovation within the financial industry. A natural evolution following the company’s $32 million Series A fundraise in May, Tarabut's brand transition aligns with its core values of interconnectedness and promoting synergy in the sector. 

Abdulla Almoayed, Founder and Chief Executive Officer of Tarabut, said:

“Our brand refresh reflects our vision for open banking in MENA – one that is accessible, connected, and personalised. What is the hallmark of a successful open banking system in the region? Creating a fully connected ecosystem with personalised finance at people's fingertips, empowering individuals to take control of their financial lives. Tarabut has been the pioneer and arbiter of this future, and our new name represents what drives us."

Since the company’s inception in 2018 in Bahrain, Tarabut has expanded across its home market and to Saudi Arabia and the UAE. Tarabut serves over fifty banks, fintechs and partners in lending, fintech, and beyond. Together with banks, financial institutions, and fintechs, Tarabut is building a connected financial system – enabling new products and services for the ultimate benefit of consumers.

Tarabut stands for unwavering commitment to advancing the financial industry and empowering individuals to take control of their financial futures. Tarabut is devoted to transforming traditional banking and finance towards a radically inclusive, interconnected, and personalised sector.