Readen Holding Corp. (OTC Pink: RHCO), a Venture Capital Corporation, active in the Fintech, Online Payment and E-commerce industries, today announced that its wholly- owned subsidiaries, OkeApp and OkePay, have signed a Collaboration Agreement with Mezzofy, a leading Digital Coupon Platform in Asia. The strategic partnership would integrate existing Mezzofy merchants into OkeApp and OkePay instantly.

Established in 2014 and headquartered in Hong Kong, Mezzofy (www.mezzofy.com) has led the transformation of the coupon industry over the last seven years. As a coupon solution provider for merchants, developers and marketers, Mezzofy has established a strong foothold in the Asian coupon market, and merchants are using Mezzofy app worldwide to issue coupons. The merchant base includes many well-known brands such as, MasterCard, Maxim’s Group, Starbucks, Giorgio Armani, GS1, NTT, Loreal, YSL and the list is growing every day. Mezzofy has handled an estimated 300 million coupons, which has a value of over 30 billion HK dollars, through over 10,000 outlets.

The collaboration will allow OkeApp to have full access to Mezzofy’s merchant base, and Mezzofy will assist in the integration between OkeApp and the merchants. RHCO originally forecasted to sign between 8,000 and 10,000 new merchants on the OkeApp platform within the next twelve months in Hong Kong, which will eventually bring 4 million payment transactions per month. With this strategic partnership with Mezzofy, OkeApp will speed up the process of onboarding merchants. It will also further optimize the utilization of OkePay, a comprehensive back-end Payment Platform operated by RHCO, which accepts standard credit and debit cards, such as Visa, MasterCard, AMEX, UnionPay, along with Alipay, WeChat Pay and other mobile wallets and e-vouchers.

Richard Klitsie, CEO of RHCO stated, “Mezzofy is the most successful digital coupon platform globally, and we are excited to partner with Mezzofy. The collaboration not only brings OkeApp their existing merchants but will definitely realize OkeApp and Mezzofy’s potential to achieve an even higher level by joining forces.”

The newest version of OkeApp is available for download from Apple App Store and Google Play Store.

Readen Holding Corp. is a publicly traded Venture Capital Corporation, with major holdings in the Fintech Industry and has been increasing its investment in E-commerce and E-payment sectors.