Reply, a company that specialises in new communications channels and digital media, announces today that Reply and the European Banking Federation (EBF) have entered into a partnership to share knowledge, best practices and lessons learned on the use of cloud computing in the banking sector in Europe.

The EBF is the voice of the European banking sector, uniting 32 national banking associations in Europe that together represent some 3,500 banks – large and small, wholesale and retail, local and international – employing about two million people.

The partnership aims to share knowledge within the banking community about the latest developments and insights in the adoption of new cloud-based business enablers. The EBF and Reply will share their combined expertise and create opportunities for exchange, dialogue and learning in the field of cloud computing and related digital innovation opportunities.

“In recent years, cloud computing has grown from a concept to a genuine core component of business – said Frederic Gielen, Executive Partner Reply – The services and virtual environments associated with the cloud have effectively transformed the traditional uses of technology. Indeed, transformation is part of Reply’s business DNA. We view our work in cloud computing and our partnership with the EBF as a representation of our broader support to digitalise and transform businesses and create continuous product innovation for our financial services clients”.

“In the world of digital financial services, customer experience, technology, cybersecurity and the regulations that govern all of them are more interlinked than ever. Reply has built expertise on digital topics across different industries and regions that can deepen our understanding of where innovation is taking the banking sector and what’s needed to be successful in a secure and sustainable manner – said Niels-Peter van Doorn, Chief Operating Officer EBF – We look forward to working with Reply on a joint mission to share best practices and lessons learned on the digital transformation with the financial services community”.

This partnership will be launched with a presentation at the “Cyber resilience in banking: Regulation, synergies and trust” event, which will kick off the second edition of EBF’s Digital Thursdays series on 28 October, 2021. In their presentation, Reply will share the results and lessons learned from their Cloud in Financial Services survey, which draws upon the feedback from more than 100 financial institutions in the European Union and the United Kingdom and the experience from Reply from more than 1,000 cloud computing projects in financial institutions.