Trustly has today announced its Open Banking-based payment method is available on health and wellness retailer Holland & Barrett’s online store in the UK. The partnership will enable Holland & Barrett to process customer payments using Trustly, which allows consumers to pay directly from their bank account in checkout.   

Holland & Barrett is one of the largest UK retailers to embrace this type of account-to-account payment technology and is Trustly’s first major eCommerce partnership in the UK since its acquisition of UK-based Open Banking platform provider Ecospend, enabling connectivity with over 80 banks and a consumer reach of approximately 50 million consumers.

By implementing the technology,  Holland & Barrett will solve several payment challenges including refunds, reconciliation, and rising costs relating to payments. Holland & Barrett was able to integrate Trustly’s payment services into its current infrastructure with ease, thanks to Trustly’s long term relationship with Adyen, the global financial technology platform of choice for leading businesses.

Daniel Hecker, Chief Product Officer at Trustly comments: 

“We are looking forward to supporting Holland & Barrett with tangible results from easier and more streamlined payment solutions for them and for their customers. With significant growth predicted for account-to-account payments, this partnership is just the latest example of UK retailers looking to modernise their payment methods, ensuring their checkout technology is ready for the future. ”

Jonathan Haywood, Director of Omnichannel Customer Development at Holland & Barrett comments: 

“The launch of Trustly’s solution will help drive growth across our business, providing an effective payment method to our customers. We handle significant volumes of transactions every day and this partnership is a great example of how we aim to provide an exceptional service to our customers. Thanks to the Adyen gateway, the integration of Trustly’s services has been incredibly straightforward and we anticipate rapid adoption of the technology.”