Yandex.Checkout enabled companies to accept payments via marketing newsletters.
Users no longer need to visit the company's website to pay for their purchase—the payment button is now accessible directly in the email — for example, on upcoming events, new product arrivals or discounts announcements. This new service is suitable for any business, including those companies that do not have a website at all.
To create email newsletters with the payment-acceptance option, Yandex.Checkout partners can use SendPulse, which is an international online platform specializing in mass email, text message and push newsletters. The service helps companies around the world to send about 300 million newsletters in a month. There are more than 515,000 registered SendPulse accounts worldwide, 182,000 of which are from Russia.
«Yandex.Checkout payment button will help to increase sales conversion rate for those services who actively develop email marketing, - says Oksana Korobkina, Head of distribution development at Yandex.Checkout. - Some online stores and services are losing many customers, who follow the path from email to the website, but do not actually reach the payment stage. The reasons can vary: people tend to change their mind, get distracted, find the design inconvenient and so on. It is a known fact that the less the number of actions required from the user, the higher the probability of them buying something. Our solution is aimed to solve this problem: the user sees an interesting product or service in the newsletter, then immediately presses the button and pays in any convenient way».
Starting to accept payments from newsletters is easy - all one has to do is to conclude an agreement with Yandex.Checkout, the technical integration is not required. The service is available in both paid and free versions of SendPulse. Newsletters with a payment button can be sent to customers at any time from a computer or smartphone. The payment history can be found in company’s personal dashboard at Yandex.Checkout.
Email newsletters use Yandex Smart Checkout technology. It allows merchant sites to determine the preferred payment methods of a customer and present them with a faster, smarter payment process. Yandex.Checkout offers users a unique set of three payment methods, which are determined to be the most convenient for that user. To determine the most convenient payment methods for a person, the service analyzes various parameters, such as how the person had paid earlier, whether the order amount exceeds the one-time limit of the available payment methods, and the way customers usually pay in a particular store.