Global sports and entertainment agency, Paradigm Sports, has entered into a strategic partnership with TransferMate, the world’s leading B2B global payments infrastructure provider, to exclusively manage their international FX transfers.

Paradigm represents over 90 elite athletes across more than 32 countries and has negotiated over $1BN worth of contracts to date. As a multi-sport athlete representation, business venture and media platform, Paradigm has created several business ventures that are international in scope. Their businesses span across all sports-related verticals, including consumer products, well-being, fitness, apparel and sports tech.

Paradigm Sports represents athletes all over the world and, with the economic value of combat sport continuing to accelerate, they wanted to find a ‘black-belt’ partner to work on a B2B basis. They found that partner in TransferMate, whose unrivalled global payments infrastructure will enable Paradigm to transfer institutional funds at highly competitive FX rates.

Under the leadership of founder Terry Clune and CEO Sinead Fitzmaurice, TransferMate, a subsidiary of CluneTech, has built the world’s most comprehensive and advanced payments network covering more than 200 countries and territories and 140+ currencies, allowing businesses and individuals to make cross-border payments as easily as if making a domestic funds transfer.

 “With the rapid trajectory of growth the sport of MMA has experienced over the last 15 years, the business opportunity around combat sports will continue to evolve even further, as it becomes mainstream in the institutional world,” said Azhar Muhammad Saul, Chief Operating Officer of Paradigm. “Our partners, much like our athletes, are global and that highlighted the requirement to efficiently manage cross-border foreign exchange flows. Transfermate provide a trusted and robust solution to allow us to facilitate that.”

 “We are delighted to partner with Paradigm Sports, which has transformed the sports management industry and set itself apart as a multi-sport, media and ventures platform,” said Sinead Fitzmaurice, CEO, TransferMate. “We look forward to supporting them as FX partner across all verticals with our global payments service.”