SunTec Xelerate elevates customer experience with MSB

SunTec Xelerate elevates customer experience with MSB
24.06.2019 10:22 am

SunTec Xelerate elevates customer experience with MSB

Management , Banking

SunTec, the leader in revenue management, relationship-based pricing, billing, and customer experience orchestration, announced the successful rollout of Customer Centricity System, powered by SunTec Xelerate®, at MSB (formerly known as Maritime Bank), Vietnam. This implementation will further empower MSB with additional capabilities to innovate, offer and effectively manage customer centric products & services for each target segment as well as bring delight for its valuable customers through personalized offers at a customer level.

MSB aims to bring the best experience to customers and is investing heavily in digital transformation. The bank views digital transformation as a critical tool to understand customer’s needs better, serve them seamlessly, and provide superior customer experience consistently. The SunTec Xelerate® implementation is a significant milestone in this journey towards building an agile and flexible IT infrastructure and a customer centric approach that builds highly engaged relationships.

MSB, with this unique capabilities of SunTec XelerateTM, can now automatically segment its retail banking customers, based on pre-defined multiple business parameters; this enables MSB to introduce customized products & services for each target segment on a real-time basis. The introduction of exception-pricing capability is another game changer as it equips the bank with additional IT related capabilities to offer and manage relationship-based pricing more efficiently right up to a customer level.

MSB has already begun leveraging the rich functionalities of Customer Centricity System to enhance its operational efficiency, customer experience, and product offerings. Based on this system, now MSB can serve its customers more quickly and accurately through automatic pricing for customer transactions. At MSB, now tellers are no more required to make customers wait while calculating transaction fee manually; the applicable fee is now calculated and displayed on teller’s screen in no time by the system automatically. SunTec XelerateTM has further enabled the bank to design separate product packages / offers to meet the diverse needs of each customer segment. One of such customized offer launched by MSB recently is M-Saving that offers special preferential interest rate up to 8.9% for customers who have online savings and CASA account with MSB. The feedback has been highly positive with noticeable gains both for all the customers that enrolled for M-Savings offer and the bank.

Nanda Kumar, Founder and CEO of SunTec, said, “We are delighted to partner with MSB in their digital transformation journey. We are working towards a common goal of creating richer, contextual and engaging customer experiences and this implementation is a mighty leap towards driving enrichment in digital banking. 

I am also excited that we now have a rapidly deployable solution for Banks of all sizes to quickly enhance their product innovation and customer experience orchestration capabilities, without having to replace their existing core banking solutions”.

MSB CEO, Mr Quang Huynh Buu, added: “SunTec has helped accelerate our digital transformation journey, and Xelerate’s functionalities enable us to significantly improve the quality of engagement with our customers. Automating our customer offerings and processes gives us the much needed flexibility to provide multiple product options to customers, which in turn gives us the edge over other banks. It is an interesting phase for MSB as we enhance our digital innovation capabilities and take our customer relationship management to the next level”.  

Related News

JHC and Ortec Finance Announce Partnership to Provide OPAL

Wealth management fintech firm, JHC Systems (JHC), and Dutch based Ortec Finance have announced today that they will be partnering to provide OPAL, a leading software solution... Read more »

Finleap Tackles the French Market and Announces the Recruitment of its Managing Director

Finleap, the largest fintech ecosystem in Europe, supported by leading investors such as Ping An (via its "Voyageur Fund"), continues its international expansion and... Read more »

Dion wins “Best Corporate Actions Solution” Award at the 2019 Goodacre Systems in The City FinTech Awards

Dion Global Solutions (Dion | BSE: 526927), a leading provider of modular solutions to the Financial Services industry and a trusted technology partner to global banking... Read more »

Absa Group recognised as ‘Africa’s Best Transformation’ at Euromoney Awards for Excellence 2019

Absa Group has been named ‘Africa’s Best Transformation’ at the Euromoney Awards for Excellence 2019 held in London last night. 

The award recognises a... Read more »

Axioma Introduces New Linked Models in Risk Model Machine

Axioma, the leading global provider of enterprise risk management, portfolio construction and regulatory reporting solutions, has launched Linked Models, a new feature of the... Read more »

d1g1t Secures Strategic Financing from Illuminate Financial Management

 d1g1t Inc., the first provider of an enterprise wealth management platform powered by institutional-grade analytics and... Read more »

Magazine
ALL
Free Newsletter Sign-up
+44 (0) 208 819 32 53 +44 (0) 173 261 71 47
Download Our Mobile App
Financial It Youtube channel