Geoswift, a leading provider of cross-border payment solutions between China and the rest of the world, has appointed Robert Miskin as Managing Director for the Europe, Middle East and Africa (EMEA) business.

Robert is responsible for driving Geoswift’s cross-border payment initiatives, tuition payment solutions and alternative payment business. He is a recognised and trusted senior professional within the global payments community and has over three decades of experience in payments, sales and management positions. Previously, he was the Head of Sales for Europe at Optimal Payments where he led the creation and development of key strategic initiatives and developed revenue streams across direct merchants and partners. Prior to this, he oversaw a team at Datacash, a subsidiary of MasterCard, and contributed significant new business revenues, merchants and partners to the group.

“The potential growth of the RMB is immense. Since August 2015, the RMB has entered the top four of world payment currencies by value. The UK market is certainly a launch pad for our business in the EMEA region and we established a presence in this market to match our clients’ demands and requirements,” said Raymond Qu, CEO, Geoswift. “We are confident with Robert’s extensive payments expertise, we will be able to make a deeper commitment to our clients and merchants by expanding their network and accessibility to EMEA.”

“I am delighted to have joined Geoswift at such a pivotal time in the evolution of China’s global economic growth. As opportunities open up to trade with China, choosing a trusted and regulated cross-border payments company has never been so crucial in supporting international expansion. Geoswift’s long and established local Chinese banking relationships, technical solutions and ability to support quick and efficient settlement of funds sets them apart from other players,” added Robert Miskin, Managing Director for EMEA. “This is one of the most exciting and challenging territories within the payment landscape. I am extremely proud to represent Geoswift and to help bridge the payment gap between our cultures.”