Freedom Finance, one of the UK’s leading digital marketplaces, is delighted to announce that it has extended its relationship with Koyo – a key partner already providing loans through Freedom Finance’s panel.

From today, customers declined for loans from Koyo will automatically be able to connect to Freedom Finance’s proprietary matching marketplace. 

This seamless integration will link up declined customers to a panel containing over 100 of the UK’s leading lenders and service providers, to ensure borrowers are able to apply successfully for products they are eligible for and that suit their circumstances.

The future API connectivity will ensure that customers moving onto Freedom Finance’s platform from the original lenders will not have to re-enter information to access the marketplace, smoothing the customer journey and giving them the best possible user experience. 

Freedom Finance’s leading lending technology helps consumers navigate the credit market by only matching them with products they are eligible for through a single application. 

Michael Davidson, Chief Revenue Officer at Freedom Finance, commented: “Improving access to credit through a broad variety of products is core to Freedom Finance’s purpose. The financial services industry as a whole is delivering increasingly bespoke solutions and our proprietary matching platform is at the heart of this direction of travel in the lending market.

“Deepening this partnership with Koyo ensures that customers struggling to find loans will be able to search across a wide range of reputable lenders, for products that are right for their circumstances and safe in the knowledge that any application they make will be successful.” 

Peter Kent at Koyo, commented: “We are committed to supporting our consumers throughout their loan application journeys and that includes those who are unsuccessful in their applications with us. Supporting them via a seamless connection with Freedom Finance’s marketplace is a great way to ensure they have the best possible opportunity to secure a suitable product and guarantee a positive user experience.” 

“In maintaining our strong relationship with Freedom Finance, we continue to enhance, and streamline the lending market in order to put the consumer first.”