Nuoyuan Technology Development Co., Ltd. is an innovative financial technology service company under Hanfor Holdings, headquartered in Beijing. The company will participate in the upcoming LendIt USA 2017, to be held in New York between March 6th and 7th this year.

Ms. Guo Lu, President of Hanfor Holdings who has over 20 years of financial risk management in both Australia and China, is expected to share her insights on the latest developments in the global FinTech industry, the growing role of new finance and emerging markets, and provide her visions in the prospects of China's FinTech market.

Under the backing of Hanfor Holdings, Nuoyuan's parent company, Nuoyuan is a leading Chinese FinTech firm specializing in risk control based on the world leading FICO system and characteristics of Chinese market, to develop signature risk control system combines international professional experiences and local experimental adjustment. Up until now, the fund scale of Hanfor Capital Management has exceeded CNY 30 billion (USD $4.36 billion).

With its own professional financial modeling team, Nuoyuan has co-founded a "financial laboratory" with some big data companies, and introduces the world leading technologies including decision tree pooling, univariate analysis, multivariate analysis, out-of-sample validation, model calibration and stress testing, scores groups from different scenarios with models so as to predict, analyze the risks and keep such risks controllable.

Nuoyuan online, an online financing platform subordinate to Nuoyuan Technology, has now completed online transactions amounted to above CNY 5 billion (USD $726 million) and acquired more than 600,000 loyal users, which mainly involves scenario-based and consumer financial services.

Nuoyuan Technology cooperates with e-commerce platforms, providing installment loans and consumer credit services to end consumers. Meanwhile, Nuoyuan offers supply chain financing services to SMEs (small and medium-sized enterprises) and microenterprises, that fills out the market blank under the traditional financing system.