Fingular, a fintech  holding headquartered in Singapore, announces the launch of Tazee, a new Shariah-first consumer financing brand in Malaysia. The new brand  focuses on providing fully Shariah-compliant, fast digital financing solutions tailored to local market needs.

Customers seeking Shariah-aligned financial solutions face challenges in accessing suitable digital options. Islamic banks typically focus on larger amounts and longer tenors, while existing short-term providers offer mixed products, where  Shariah compliance is not always consistently applied across the product offering. Tazee is designed to address this gap by combining speed, accessibility, and a clear Shariah-compliant structure throughout the entire customer journey.

The service offers fast and accessible digital financing solutions with plans to introduce additional installment-based options. The service is currently available via web and Android, with an iOS launch planned in the near term.

All products are structured using Tawarruq (Commodity Murabahah) and executed via a Shariah-compliant Digital Commodity Trading Platform, ensuring each transaction is consistent and transparent. The operating entity, Wawasan Sdn. Bhd., holds independent Shariah certification from a premierMalaysian advisory firm, further solidifying our commitment to Shariah compliance.

“With Tazee, we are not just adding a new product — we are building a dedicated business line for customers for whom Shariah compliance is a fundamental requirement,” said Maxim Chernushchenko, co-founder of Fingular. “Malaysia has a well-developed Islamic finance ecosystem, yet there is still a clear gap in the digital segment for fast, small-ticket solutions. Our goal is to address this through transparent product design, a clear transaction structure, and a fully digital user experience.”

Against the backdrop of rapid growth in Islamic fintech — with the global Islamic finance industry projected to approach $6 trillion in assets — Tazee positions itself as a focused, digital-first player in Malaysia’s evolving financial landscape. In the near term, the company will focus on scaling its customer base, refining its product offering, and establishing itself as a reference point for Shariah-compliant digital financing in the short-term segment.