Pires Investments plc, the investment company focused on next generation technology, is pleased to provide an update on its investment in Pluto Digital Assets plc ("Pluto"), a technology company that is operating in the exciting digital assets sector.

Pluto has recently announced a strategic partnership with NFT company, Terra Virtua Limited ("Terra Virtua"), and sports tycoon Jon Smith OBE, to develop sports-focused NFTs ("Non-Fungible Tokens"). The partnership has already announced an NFT agreement between Terra Virtua and the Indian Super League which was facilitated by the partnership.

As part of the partnership, Pluto will have economic participation with respect to NFT revenues achieved through the Terra Virtua platform with respect to a range of global sports organisations as commercially facilitated by the partnership. In collaboration with Pluto and Jon Smith, Terra Virtua has also already engaged with a wide number of other leading sports brands.

The understanding and awareness of NFTs and their potential has been rapidly gaining traction and the partnership has been established to capitalise on the belief of the growing demand in the NFT sector.

Nicholas Lee, Director of Pires, commented:

"We are very pleased with the announcement of Pluto's strategic partnership with Terra Virtua and sports tycoon Jon Smith to develop sports-focused NFTs. With an increasing understanding of NFTs and their potential, this partnership is well timed to capitalise on the sports NFT market which is set for considerable further growth."

Full announcement here: https://www.investegate.co.uk/pires-investments--piri-/rns/pluto-announces-strategic-nft-partnership/202109280958032144N/