Flypay, the market leader in innovative, state-of-the-art technology for the hospitality industry has secured a £3.5M investment from Just Eat, the leading marketplace for online food delivery. This latest investment follows the £7M Series A funding the business secured from Time Out in July 2015.

Just Eat also joins Flypay as the latest partner on its new Flyt platform. The investment and strategic partnership with Flypay will enable the company to accelerate its growth plans for the platform.

Flyt was launched to solve what is perhaps the number one problem in the world of hospitality technology – how do restaurant, pub and bar operators link up the dozens of different digital solutions they use across the customer journey to create more fluid experiences. Flyt is a new kind of technology platform, which will enable integration between numerous technology based services, from bookings and loyalty, right through to delivery and reviews.

Just Eat and Flypay will collaborate to transform digital experiences for operators across the casual dining sector. The first collaboration will involve integrating delivery into operator-owned apps, blended with other key services and technologies across the customer journey. The second phase will look at providing Just Eat’s vast customer base with access to in-restaurant experiences. The final innovation in the partnership will be focused on making it dramatically easier for operators to adopt and utilise delivery technology.

David Buttress, CEO, Just Eat, commented: “Investing in Flypay will enable us to continue to build a seamless experience for consumers who will be able to order, pay, receive customer care and book delivery through the same product. The technology will help us to enhance our offer to casual dining restaurant chains, enabling them to fulfil delivery using Just Eat. The Flyt platform has the potential to transform the digital journey in the casual dining space and we see huge potential in this technology.”

Tom Weaver, CEO, Flypay commented: “We’ve enjoyed a phenomenal start on our journey with Flyt. Just Eat is not only one of the world’s most successful and dominant food-tech platforms, but also an amazing technology pioneer. This investment, coupled with a strategic partnership with Just Eat, will allow us to rapidly advance our solutions for both operators and suppliers around the world – changing the customer’s digital journey as we know it.

He continues: “Flypay’s priority right now is to lay the digital rails to a broad number of hospitality environments, to enable a wide range of technology innovators to create new solutions from the tracks in place. It’s about scale, scale, scale and Just Eat plays an integral part in laying those foundations.”