Intelligent Lending has announced the acquisition of TotallyMoney, the award-winning fintech whose focus is on helping the UK’s 23 million financially under-served adults unlock a life of more choices. 

An industry leader in open banking and credit reporting, TotallyMoney’s belief is that people’s data should work for them, not against them. And the free finance app provides personalised insights, plans, and product recommendations to help its customers create financial momentum.

Recognised as one of the UK’s best financial services companies to work for, TotallyMoney will join two other innovative, market-leading businesses within Intelligent Lending; Ocean and CredAbility. Customers will benefit from the shared expertise in data, technology, lending, and financial advice.

Established in 1991, Ocean has become a household name for providing a range of personal finance products, including credit cards, loans and motor finance, to millions of consumers across the UK. CredAbility is an app that helps users understand and improve their credit scores and financial wellbeing through weekly updates and tailored guidance. It also offers users a range of financial solutions that best suit their borrowing power from a panel of more than 60 lenders. 

The acquisition comes ahead of the group’s international expansion plans, which will commence this year, with several countries having already been identified as growth opportunities.

On the acquisition of TotallyMoney, Simon Kay, Chair of Intelligent Lending comments:

“We've been super-impressed with the dedication of the team in developing cutting-edge technology that will complement the work we’re doing at CredAbility and Ocean. TotallyMoney’s mission is closely aligned with ours, and we look forward to helping even more people improve their financial wellbeing.”

Alastair Douglas, TotallyMoney CEO adds:

“Joining Intelligent Lending signals the start of an exciting new chapter for TotallyMoney, our staff, and our customers. Having met the team, it’s clear that the culture and vision of Intelligent Lending fits very well with our own.

“The other forward-thinking financial services businesses within the group have a real focus on supporting the UK’s 23 million financially under-served adults. And like us, they put their customers first, and use technology and data to help people manage their money and improve their financial future. 

“This comes at an important time, because while inflation has fallen drastically from its October 2022 peak, things are more difficult than ever for millions of households across the UK. So, helping people build their credit scores and clear debt by putting them in control of their own financial data is a real priority. 

“Our shared experience, insights, and expertise will provide great opportunities for collaboration and innovation, with our customers being the ultimate winners. We’re looking forward to kick-starting the next stage of growth for TotallyMoney, so we can make an even better and bigger positive impact on the lives of millions of financially under-served adults.”