HSBC to Invest $10.5 million in StartUp Firm CustomerMatrix

HSBC to Invest $10.5 million in StartUp Firm CustomerMatrix
25.01.2016 07:00 am

HSBC to Invest $10.5 million in StartUp Firm CustomerMatrix

Investment , FinTech StartUps

HSBC announces $10.5 million investment in New York-headquartered cognitive computing startup CustomerMatrix.

CustomerMatrix is promising to transform customer relationship management through a platform that "connects the dots" between organisations and their clients.

The platform’s proprietary scoring system is designed to help firms capture hidden revenue opportunities in real-time, by recommending specific actions for customer-facing employees and placing these recommendations in their existing workflows, ranked by impact value.

Aster Capital, and existing investors Newfund and True Global Ventures, joined HSBC in the funding round which will be used for expansion efforts by CustomerMatrix, which already counts six of the top 20 global banks and insurance firms among its customers.

Guy Mounier, CEO, CustomerMatrix, says: "Maximizing relationship value remains a challenge for financial institutions and therefore represents a huge opportunity. Banks who don’t tackle this challenge will struggle to defend their market position over the next five years."

Related News

Imandra Completes $5 Million Seed Round Led by AlbionVC, IQ Capital and LiveOak Venture Partners

Imandra Inc. - creator of the Imandra cloud-native automated reasoning engine - has completed a $5 million Seed investment led by AlbionVC, IQ Capital and LiveOak Venture... Read more »

Liquidnet Launches EU Operations in Dublin

Liquidnet, the global institutional investment network, announces that it has launched its EU operations in Dublin. Liquidnet EU Limited (located in Dublin’s International... Read more »

Kyriba Closes $160 Million Growth Round Led by Bridgepoint to Fuel Enterprise Platform Innovation and Global Expansion

 Kyriba, the global leader in cloud treasury and finance solutions, today announced that it has closed a $160 million... Read more »

Upgrade Pack Now Overfunding on Seedrs

New fintech-based startup, Upgrade Pack has exceeded its £500,000 fundraising target with leading European investment platform Seedrs. Since launching its crowdfunding campaign... Read more »

Extend Raises $11 Million in Series A Funding Co-Led by Point72 Ventures and FinTech Collective

Extend has announced its $11 million Series A financing. Extend’s platform enables frictionless virtual credit card issuance for banks, corporations, and other startups. The... Read more »

Saxo Bank and Brown Advisory collaborate to offer a portfolio of ethical stocks to SaxoSelect clients

Saxo Bank, the leading Fintech specialist focused on multi-asset trading and investment, and Brown Advisory, a leading global investment manager with a long history in... Read more »

Magazine
ALL
Free Newsletter Sign-up
+44 (0) 208 819 32 53 +44 (0) 173 261 71 47
Download Our Mobile App
Financial It Youtube channel