European Fund Administration (EFA) is pleased to announce that it is rebranding to "efa", as part of its integration journey into Universal Investment Group. The new efa brand is a major milestone in the company’s transition to becoming “more than a fund company” while underlining its proud belonging to the Universal Investment family. 

Since its inception in 1996, European Fund Administration has expanded its services and client base far beyond just Europe, Funds, and Administration. The original acronym, a symbol for quality, trust, and reliability in the fund industry, will cease to be an acronym and become the name of the company. This trusted brand name and what it stands for remains at the heart of the new logo, combined with the UI that is characteristic of the Universal Investment Group companies. 

"We are excited to unveil our new brand identity, which is a modernised version of our former brand name, a long-standing token for quality, expertise, and trusted relationships, and also emphasises that we are part of the Universal Investment family," said efa's Chief Commercial  Officer, Paulo Fernandes.  

"We are delighted that efa is part of the Universal Investment group," said Universal Investment Group’s Chief Executive Officer, Michael Reinhard. "The rebranding of efa is an important step  in our integration process and we look forward to working together to provide the highest  standard of service to our clients." 

The acquisition by Universal Investment was completed in October 2022 and enables both companies to offer more service optionality to their clients, push new product developments, and reach new markets. 

The new efa brand identity is now live on the company's website and rolled out across all of the company's communications channels.